The study aims at indicating the effect of using a balanced Scorecard on enhancing the competitive advantage in tourism companies. "A" questionnaire was directed to tourism company’s category A to examine hypotheses of the study. The main results of the study show that there is an abstract effect of the balanced Scorecard dimensions on enhancing the competitive advantage of tourism companies ,The study recommends that it is necessary for the high administration Egyptian tourism companies to adopt the administrative methods in evaluating the performance, and to include it among its plans and policies to make use of companies experiments that applied the balanced score card .
Mohammed Hassan, S., Khalil, R., & Salma, A. (2019). A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies. Journal of Association of Arab Universities for Tourism and Hospitality, 17(2), 157-172. doi: 10.21608/jaauth.2019.92269
MLA
Safaa Mohammed Hassan; Rasha Ahmed Khalil; Asmaa S. Salma. "A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies". Journal of Association of Arab Universities for Tourism and Hospitality, 17, 2, 2019, 157-172. doi: 10.21608/jaauth.2019.92269
HARVARD
Mohammed Hassan, S., Khalil, R., Salma, A. (2019). 'A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies', Journal of Association of Arab Universities for Tourism and Hospitality, 17(2), pp. 157-172. doi: 10.21608/jaauth.2019.92269
VANCOUVER
Mohammed Hassan, S., Khalil, R., Salma, A. A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies. Journal of Association of Arab Universities for Tourism and Hospitality, 2019; 17(2): 157-172. doi: 10.21608/jaauth.2019.92269
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