The research aims at highlighting the impact of creative marketing elements on the market share of travel agents in canal cities. The field study was conducted by distributing questionnaires to a sample of Egyptian travel agencies class "A" in canal cities. The results indicated that creative marketing is one of the most important modern styles that must be followed to achieve Excellency and gain customers satisfaction and their loyalty increase market share. the study recommends to enhance the concept of creative marketing and create new services to be distinguished from competitors.
alakhras, H. A. (2019). The impact of creative marketing elements on the market share of travel agencies in canal cities. Journal of Association of Arab Universities for Tourism and Hospitality, 17(2), 124-134. doi: 10.21608/jaauth.2019.92266
MLA
Heba Allah Atef alakhras. "The impact of creative marketing elements on the market share of travel agencies in canal cities". Journal of Association of Arab Universities for Tourism and Hospitality, 17, 2, 2019, 124-134. doi: 10.21608/jaauth.2019.92266
HARVARD
alakhras, H. A. (2019). 'The impact of creative marketing elements on the market share of travel agencies in canal cities', Journal of Association of Arab Universities for Tourism and Hospitality, 17(2), pp. 124-134. doi: 10.21608/jaauth.2019.92266
VANCOUVER
alakhras, H. A. The impact of creative marketing elements on the market share of travel agencies in canal cities. Journal of Association of Arab Universities for Tourism and Hospitality, 2019; 17(2): 124-134. doi: 10.21608/jaauth.2019.92266
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