The study focuses on assessing the relationship between e-marketing and competitive advantages at three- star hotels in Cairo, and identifying the challenges and obstacles that prevent e-marketing adoption at the hotels of the study. The result shows a significant correlation between e-marketing and competitive advantages due to their resources and dimentions. So it leads us to conclude that competitive advantages get their achieving principles from e-marketing resources. Finally, the research provided some recommendations & suggestions.
Ali, E., & Sheded, M. (2014). The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo. Journal of Association of Arab Universities for Tourism and Hospitality, 11(3), 153-166. doi: 10.21608/jaauth.2014.57683
MLA
Elhussien Ali; Mohamed Sheded. "The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo", Journal of Association of Arab Universities for Tourism and Hospitality, 11, 3, 2014, 153-166. doi: 10.21608/jaauth.2014.57683
HARVARD
Ali, E., Sheded, M. (2014). 'The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo', Journal of Association of Arab Universities for Tourism and Hospitality, 11(3), pp. 153-166. doi: 10.21608/jaauth.2014.57683
VANCOUVER
Ali, E., Sheded, M. The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo. Journal of Association of Arab Universities for Tourism and Hospitality, 2014; 11(3): 153-166. doi: 10.21608/jaauth.2014.57683
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