أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت

Document Type : Original Article

Authors

1 Hotel Studies Department – Faculty of Tourism and Hotels – Suez Canal University

2 Hotel studies department, faculty of tourism and hotel, Suez Canal University

3 Hotels studies department, faculty of tourism and hotels, Suez Canal University

Abstract

This study aims at assessing pricing policies in times of crises. Results were collected via interviewing 25 managers in Sharm El-sheikh city. The study revealed that pricing policies differ in crises times. The study recommended employing marketing mix instead of lowering prices in crises times.

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