The Effect of Applying Marketing Strategies on Achieving a Competitive Advantages with Applied on some Egyptian Hotels

Document Type : Original Article

Authors

1 Faculty of Tourism and Hotels, Suez Canal University

2 Hotels Management Department – Faculty of Tourism and Hotels –Suez Canal University

Abstract

This study aims to The Effect of Applying Marketing Strategies on Achieving a Competitive Advantages with Applied on some Egyptian Hotels, This study aims to examine the nature of the marketing strategies used in hotels in the Canal Zone (Ismailia, Port Said, and Suez), identify the relationship between the prevalent marketing strategies and competitive Advantages, and propose recommendations to develop these strategies to enhance the competitiveness of hotel establishments. The study sample was determined using Robert Mason's equation. Fifteen questionnaires were excluded due to reasons such as respondent unseriousness or incomplete answers. After compiling the collected questionnaires, it was found that 340 valid forms were suitable for analysis, representing about 95.7% of the targeted study sample. The researcher used a questionnaire as the primary tool for data collection, which was analyzed using the SPSS program. The analysis involved descriptive statistics, multiple regression analysis, the independent samples T-test, One-Way ANOVA, and the Scheffe Test for post hoc comparisons. The study's findings, after data analysis, revealed that marketing strategies play a significant and clear role in enhancing competitive advantage in the tourism sector.

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