The impact of de-marketing on sustainable tourism development An applied study on the Ras Muhammad Reserve in South Sinai

Document Type : Original Article

Authors

• Heidi Reda Abdelmotaleb ¹
• Nevien Galal ²
• Hebatullah Atef El-Akhras ³

¹ Tourism studies . Faculty of tourism and hotels scu

² Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Egypt

³ Tourism Studies Department – Faculty of Tourism and Hotels – Suez Canal University

Abstract

Keywords

• الكلمات الدالة: التسويق العكسي
• التنمية السياحية المستدامة
• محمية رأس محمد

Main Subjects

• Marketing research