The Impact of Sustainable Leadership and Entrepreneurial Orientation on Egyptian Airlines: EgyptAir as a Case Study

Document Type : Original Article

Authors

1 Higher Institute for Specific Studies

2 Spokesperson & Training Advisor at the Ministry of Tourism & Antiquities in Egypt

3 Faculty of Tourism and Hotels, University of Sadat city

4 Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City

Abstract

The study aimed at the impact of adopting the sustainable leadership style and entrepreneurial orientation in EgyptAir on both technological innovation, process re-engineering, creative performance, and organizational excellence. The study also aimed to evaluate the mediating role of technological innovation in the relationship between sustainable leadership, process re-engineering, creative performance and organizational excellence, as well as between the entrepreneurial orientation, process re-engineering, creative performance and organizational excellence. To achieve the aim of the study; A survey form was designed and distributed to a random sample of employees of EgyptAir, where 320 questionnaires were distributed, while 243 valid questionnaires were analyzed. The study found that sustainable leadership and entrepreneurial orientation have a positive impact on technological innovation, process re-engineering, creative performance, and organizational excellence. The study also found that technological innovation plays a mediating role in the relationship between sustainable leadership and both process re-engineering, creative performance, and organizational excellence. The results also showed that technological innovation plays a mediating role in the relationship between entrepreneurial orientation and each of process re-engineering, creative performance, and organizational excellence.

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