This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya. The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities. The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city.
Al-Kariwy, L., Al-Gammal, I., & Maher, N. (2019). A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city. Journal of Association of Arab Universities for Tourism and Hospitality, 16(2), 80-88. doi: 10.21608/jaauth.2019.68496
MLA
Laila Milad Bashir Al-Kariwy; Islam Al-Gammal; Nadia Maher. "A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city". Journal of Association of Arab Universities for Tourism and Hospitality, 16, 2, 2019, 80-88. doi: 10.21608/jaauth.2019.68496
HARVARD
Al-Kariwy, L., Al-Gammal, I., Maher, N. (2019). 'A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city', Journal of Association of Arab Universities for Tourism and Hospitality, 16(2), pp. 80-88. doi: 10.21608/jaauth.2019.68496
VANCOUVER
Al-Kariwy, L., Al-Gammal, I., Maher, N. A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city. Journal of Association of Arab Universities for Tourism and Hospitality, 2019; 16(2): 80-88. doi: 10.21608/jaauth.2019.68496
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