The study aimed at determining the impact of domestic tourist behavior on the hotel demand; and also on the segmentation of the domestic tourism market into small segment to facilitate dealing with each separately as a target market for increasing hotel demand. The field study was conducted through interviews with marketing and sales managers in four and five star hotels in Cairo, Sharm El Sheikh, Luxor and Aswan. The results concluded that domestic tourist behaviors positively affect domestic tourism demand in the hotels, and also affect the division of the domestic tourism market in hotels. The study recommends to understand the behavior of domestic tourists by the tour guides, and to divide the domestic tourism market in a way that meets the desires of domestic tourists hotel, and tointensify tourism awareness campaigns in cooperation with all parties concerned with tourism.
Alsayed, H., Shehata, A., Wahdan, M., & Elzoghbi, M. (2018). The impact of domestic tourist behavior on the hotel demand. Journal of Association of Arab Universities for Tourism and Hospitality, 15(3), 67-76. doi: 10.21608/jaauth.2018.53981
MLA
Haitham Fathi Alsayed; Ali Alsayed Shehata; Mohamed Sherif Hosny Wahdan; Mohamed Sayed Ahmed Elzoghbi. "The impact of domestic tourist behavior on the hotel demand". Journal of Association of Arab Universities for Tourism and Hospitality, 15, 3, 2018, 67-76. doi: 10.21608/jaauth.2018.53981
HARVARD
Alsayed, H., Shehata, A., Wahdan, M., Elzoghbi, M. (2018). 'The impact of domestic tourist behavior on the hotel demand', Journal of Association of Arab Universities for Tourism and Hospitality, 15(3), pp. 67-76. doi: 10.21608/jaauth.2018.53981
VANCOUVER
Alsayed, H., Shehata, A., Wahdan, M., Elzoghbi, M. The impact of domestic tourist behavior on the hotel demand. Journal of Association of Arab Universities for Tourism and Hospitality, 2018; 15(3): 67-76. doi: 10.21608/jaauth.2018.53981
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