The rapid growth of China’s outbound tourism market has attracted a great deal of attention in recent years. However, literature is still sparse in this concern. Despite the long historic relation between Egypt and China, and the great variety of Egyptian tourism products, Egypt gets a small market share from the Chinese outbound tourism market. This paper presents an analysis for the pull and push travel motivations, which affect the Chinese University Students decision to travel for tourism. This analysis in particular will highlight the push and pull motivations of the potential travellers of Chinese universities students and give a helping hand to the Egyptian decision makers to assess and rebuild an Egyptian Tourism Marketing Strategy towards Chinese university student market segment.
Ayad, T. (2017). Push and Pull Travel Motivations of Chinese University Students to Egypt. Journal of Association of Arab Universities for Tourism and Hospitality, 14(1), 127-142. doi: 10.21608/jaauth.2017.50041
MLA
Tamer Hamdy Ayad. "Push and Pull Travel Motivations of Chinese University Students to Egypt". Journal of Association of Arab Universities for Tourism and Hospitality, 14, 1, 2017, 127-142. doi: 10.21608/jaauth.2017.50041
HARVARD
Ayad, T. (2017). 'Push and Pull Travel Motivations of Chinese University Students to Egypt', Journal of Association of Arab Universities for Tourism and Hospitality, 14(1), pp. 127-142. doi: 10.21608/jaauth.2017.50041
VANCOUVER
Ayad, T. Push and Pull Travel Motivations of Chinese University Students to Egypt. Journal of Association of Arab Universities for Tourism and Hospitality, 2017; 14(1): 127-142. doi: 10.21608/jaauth.2017.50041
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