Evaluating pricing policies applied to Tour Operators and Travel Agents in Egypt

Document Type : Original Article

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Higher Institute for Tourism and Hotels (EGOTH), Luxor, Egypt

Abstract

This study evaluates the pricing policies adopted by Tour Operators/Travel Agents in Egypt. The field study was conducted through distributing a questionnaire to managers of Tour Operators/Travel Agents. The sample included 51 Tour Operators/Travel Agents managers. The pricing techniques applied at Tour Operators/Travel Agents have high levels of efficiency and sensitivity .The training programs influences significantly the efficiency of pricing techniques. There is a strong relation between the sensitivity of pricing techniques and the efficiency of pricing technique applied at Tour Operators/Travel Agents. The study provides some recommendations such as: applying the suitable pricing strategy for Tour Operators/Travel Agents conditions; assigning an effective link between the price and the other factors of the marketing mix to be more competitive

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