Ranking the Importance of Hotel Selection Attributes for Senior Tourists in Egyptian Resorts: A Comparison among Three Markets

Document Type : Original Article

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Faculty of Tourism and Hotel Management, Helwan University, Egypt

Abstract

Although there have been a number of researches investigating the needs of senior tourists, the existing tourism and hospitality literature is still limited in some area. In fact, the issue whether the senior tourists’ importance ratings of hotel attributes are similar across the different nationalities is an underexplored topic. Therefore, the current study aims to identify the importance of hotel attributes to Egyptian, British, and Russian senior tourists when selecting a hotel. Specifically, the current study presents the findings of a quantitative study of 108 Egyptian, 82 British, and 96 Russian senior tourists in terms of hotel selection attributes in three 5-star international resort hotels in Sharm El-Sheikh. The study employed the means and the factor analysis to rank the importance of 38-hotel attributes across the three nationalities. The variance analysis was also used to determine whether significant differences existed among the three sets of respondents in relation to the hotel selection attributes. The present study intends to contribute to the literature on senior tourist market by underlying the importance of hotel attributes to the aforementioned three market segments, particularly in a destination such as Egypt. Furthermore, acknowledging the importance of hotel selection attributes to senior tourists could potentially help hotels meet the needs of such a lucrative market in a way that satisfies their needs and increase repeat business.

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