CUSTOMER PERCEPTIONS OF HOSPITALITY SERVICES AT SOME HERITAGE SITES IN EGYPT

Document Type : Original Article

Author

Faculty of Tourism and Hotel Management, Helwan University

Abstract

This research investigates customer perceptions of hospitality services at three main Egyptian heritage sites – Cairo, Luxor and Minia. The research evaluates service quality of hospitality services from the customer perspective in order to develop quality services that meet customer expectations and achieve customer satisfaction. A questionnaire, developed using SERVQUAL instrument, was distributed to customers in hotels around the three heritage sites. The findings showed a gap between customer expectations and perceptions of hospitality services, reflecting poor quality services and dissatisfaction with these services. The factors of quality hospitality service at these three Egyptian sites were identified to help hospitality managers and decision makers to provide their customers with appropriate service quality that meets international standards and also meet customer expectations.     

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