The Impact of Communication Climate on Employees’ Motivation (An applied study on Travel Agencies)

Document Type : Original Article

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Faculty of Tourism and Hotel Management, Tourism Department, Pharos University in Alexandria

Abstract

This study aims to identify the impact of communication climate on employees’ motivation (Satisfaction, commitment, and rootedness) in travel agencies category A. Communication climate is the tone of relationships between people who work together. Employees can work properly within their organizations if there is good communication between the company represented by the management as a supervisor and the employees as subordinates. This research utilizes quantitative method to analyze data. The research was conducted by surveying 260 travel agents .The findings reveal that  there was a statistically significant weak negative correlation (-0.246) between defensive communication climate and employees’ motivation and a moderate significant  positive correlation  (0.512) between supportive communication climate and employees’ motivation. Supportive communication climate has a significant impact on employees' motivation representing 26,3% while defensive communication climate has a significant weak negative impact on employees' motivation representing 0.06%.

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