The current study was conducted to explore the effect of exploiting electronic menu on customer satisfaction in terms of information provided. Quantitative data were collected from a restaurant which adopted electronic menu display device to approve whether the information on the menu and the innovative technology in restaurant have a positive impact on customer satisfaction and loyalty or not. nevertheless, service from waiting staff showed no significant impact.
Saber, S., & Fouad, M. (2018). Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants. Journal of Association of Arab Universities for Tourism and Hospitality, 15(2), 49-54. doi: 10.21608/jaauth.2018.47953
MLA
Soha Saber; Mahinor A Fouad. "Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants", Journal of Association of Arab Universities for Tourism and Hospitality, 15, 2, 2018, 49-54. doi: 10.21608/jaauth.2018.47953
HARVARD
Saber, S., Fouad, M. (2018). 'Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants', Journal of Association of Arab Universities for Tourism and Hospitality, 15(2), pp. 49-54. doi: 10.21608/jaauth.2018.47953
VANCOUVER
Saber, S., Fouad, M. Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants. Journal of Association of Arab Universities for Tourism and Hospitality, 2018; 15(2): 49-54. doi: 10.21608/jaauth.2018.47953
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