Assessment of Tourist Attraction Factor from the Perspective of Tourism Sector Employees: Jerash Ruins as a Case Study

Document Type : Original Article

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1 University of jordan

2 University of Jordan

Abstract

   professionals working in the tourism sector. A descriptive-analytical methodology was adopted, utilizing interviews conducted with 59 employees working in the Roman city, selected from a total of 200 staff members occupying various roles and professions. The findings revealed that the majority of workers in the Roman city are male, with most falling within the 18–49 age group. Additionally, a substantial proportion of respondents reported having over five years of experience in the tourism industry. Participants emphasized the urgent need for the development of the tourism sector in Jerash, particularly through increased public and private sector support and the promotion of collaboration between these sectors. Based on these findings, the study presents several recommendations to enhance tourism in Jerash, including improving education and training programs, increasing governmental support, empowering women's participation in the tourism sector, and advancing sustainable development in Jerash as a unique and prominent tourist destination.

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