The Impact of Green Entrepreneurship Orientation and Green Innovation on Sustainable Hotel Performance Red Sea Hotels

Document Type : Original Article

Authors

1 Hotels studies department,luxor university

2 hotels studies department,luxor university

Abstract

The term "green entrepreneurship" describes how profitable hospitality enterprises can use sustainable technologies, socially conscious tactics, and eco-friendly practices. The process of designing, producing, and deploying new or greatly enhanced goods, services, procedures, or business models is known as innovation. The methodical assessment and improvement of a hotel's effects on the environment, society, and economy is known as sustainable hotel performance. The purpose of this study is to evaluate the effects of green innovation and green entrepreneurship orientation on the sustainable performance of Red Sea hotels. A questionnaire was employed in conjunction with a quantitative technique to accomplish the goals of this study. A random sample of 298 managers and staff members from four- and five-star Red Sea hotels are the subjects of the study. The findings show that innovation and a focus on green entrepreneurship have a beneficial effect on Red Sea hotels' sustainable performance. The study made the following recommendations: Increase investments in IoT-based smart systems for energy and water management, embrace renewable energy sources, and differentiate hotel services by highlighting distinctive sustainability aspects.

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