Internet of Things as an Instrument to Improve Businesses of Egyptian Tourism Companies

Document Type : Original Article

Author

Higher Institute of Tourism and Hotels - Badr City

Abstract

The Internet of Things provides excellent opportunities for the tourism industry to enhance customer satisfaction and to advance their products and services while simultaneously reducing operational costs. The aim of this article is to provide insights into the Internet of Things and explore how IoT solutions offer Egyptian tourism companies the opportunity to better serve their customers, improve operational efficiency and provide differentiated services. The survey was conducted among travel agents in Cairo from September to October 2024. All categories of travel agents participated in the survey. According to the Egyptian Travel Agents Association ETAA (2020), there are 1,275 travel agencies in Cairo. A total of 200 travel agencies were selected, representing approximately 15% of the total population, but only 350 responses were valid for statistical analysis. The main result of the research suggests that travel agencies should utilize IoT technology to fulfill people's needs and requirements. The study's findings indicate that the widespread implementation of IoT technologies has significantly restructured and enhanced the performance of key business processes in Egyptian tourism companies. Additionally, the findings provide new perspectives on the role of IoT, particularly in improving tourist satisfaction and reducing costs.

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Journal of Association of Arab Universities for Tourism and Hospitality
Volume 27, Issue 2
December 2024
Pages 155-169

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