Towards Applying the Lean Management Principles to Improve Travel Agencies Performance at Cairo Governorate

The research aims to explore the feasibility and impact of applying Lean Management Principles (LMPs) within travel agencies at Cairo Governorate, with the goal of enhancing operational efficiency, reducing waste, and improving customer satisfaction. Lean Management (LM), originally developed in the manufacturing sector, has been successfully adapted across various service industries. The research investigates how key tools of LM, such as continuous improvement (Kaizen), value stream mapping, and the elimination of non-value-added activities, can be integrated into the operations of travel agencies.

The research involved collecting data from a sample of travel agency managers, utilizing a descriptive analytical approach, through questionnaires distributed in the travel agencies at Cairo Governorate. Several tests were applied, like descriptive analytical approaches, reliability tests, and Pearson correlation tests with the aid of SPSS 25.0. The findings indicate that while the adoption of LMPs can lead to significant improvements in service delivery and operational performance like optimizing booking processes, resource allocation, and fostering a culture of innovation., there are several challenges to be addressed, including cultural resistance, the need for extensive employee training, and financial constraints.

The research concludes that LM holds substantial potential for enhancing the competitiveness of Egyptian agencies. However, success depends on the agencies' ability to adapt these principles to their specific operational contexts and the broader market environment. Practical recommendations are provided for both travel agencies and the Ministry of Tourism and Antiquities to support the effective implementation of LM, thereby fostering sustainable growth and long-term success in the dynamic tourism industry.