The role of Implementing Aviation Incentive Programs on Airlines’ Promotion of Egyptian Tourist Destinations

Egypt is making great promotional and marketing efforts to facilitate and develop the tourism process to stimulate demand for the Egyptian tourism product and achieve tourism awareness to convince tourists of the tourism product. All promotional methods and activities are used that help increase the number of tourists and convince them of the extent of their need for the Egyptian tourism product, and among these activities is promotion. Intensive study of the Egyptian regular and charter aviation incentive program as a type of tourism activation to attract the largest number of tourists in order to achieve the highest return from tourism. The current study aims to analyze the role that the application of aviation incentive programs can play on airlines’ promotion of Egyptian tourist destinations. To achieve these goals, the descriptive analytical and correlational approach was used. The study sample included (21) major airline companies along with their branches in the governorates of Egypt. It included (200) individuals divided between a company manager (126) and a marketing manager (74).The results of the study concluded that the more advantages provided by the Egyptian aviation incentive programs and the adherence to the incentive payment dates for airline companies, the more this will help these companies to promote Egyptian tourist destinations and enhance their competitive ability to attract a larger segment of tourists and revive the Egyptian economy in foreign currency. The study recommends disseminating aviation incentive programs through the media in the main tourism-exporting countries, provided that they be in their language.