Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

Document Type : Original Article

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Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Minia University, Egypt

Abstract

Digital platforms currently have a substantial impact on the growth of the tourist sector by providing cutting-edge marketing and quality control tools, worldwide market access, and an increase in the range of tourism services. This research aims to explore the effectiveness of using digital tourism platforms in Egyptian tourist destinations. To do this, this study used a descriptive analytical technique using a questionnaire instrument. The sample consisted of tourists visiting Egyptian tourist destinations. Only 576 returned surveys were valid for statistical processing of the data, with an 88.6% response rate from the total disseminated questionnaires. The research used a variety of statistical methods, such as descriptive statistics, factor analysis, reliability analysis, coefficient analysis, Pearson correlation analysis, and one-way ANOVA. The research's findings show that there are a number of differences based on visitors' nationality, suggesting that this demographic characteristic is important in greatly impacting tourists' opinions on the effectiveness of the digital tourism platform in Egyptian tourist destinations. The research recommended that the Ministry of Tourism and Antiquities should create a digital platform to help communities, tourism providers, and governments work together to offer new and exciting tourism experiences. These experiences will benefit the community in social, environmental, and economic ways.

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