The Role of Metaverse to Create an Interactive Experience for Tourists

The Metaverse will introduce new possibilities for the tourism industry to create interactive experiences for tourists. This paper explores the potential of Metaverse technology to provide immersive and engaging experiences for tourists, and the challenges and opportunities that this technology presents. A quantitative approach was adopted, and a questionnaire form was developed. The sample size was 243 tourists, who were randomly selected. The data were analyzed using SPSS (26) software. The findings suggest that the Metaverse has the potential to transform the tourism industry by enhancing the tourism experience and creating lasting memories for visitors. The effectiveness of interactive experiences in the Metaverse is influenced by several factors including user engagement, personalization, authenticity, and immersion. Tourist behavior and motivations in the Metaverse are driven by a desire for novelty, escapism, social interaction, learning, and engagement with brands. The study also highlights the need for addressing security and privacy concerns and providing users with more control over their personal information. The study recommends several strategies to leverage the potential of the Metaverse in the tourism industry, including collaboration, ethical and social considerations, and evaluating the impact of Metaverse experiences. The study also recommends developing clear privacy policies, implementing strict regulations, educating users on security and privacy, and incorporating privacy-enhancing technologies to protect user data and enhance user privacy.