أثر استخدام منصة البيانات الإلكترونية في تعظيم إيرادات الشركات السياحية في مصر

Document Type : Original Article

Authors

1 Faculty of TOURISM

2 ismailia

Abstract

This study aimed to identify the impact of using the electronic data platform (information and communication technology, digital transformation, big data, virtual reality applications, smart phone applications) in maximizing tourism revenues (improving employee performance, customer satisfaction, increasing the quality of profits) by applying it to tourism companies. In Egypt, the study sample consisted of (384) women working in tourism companies in Cairo Governorate, and it also consisted of (362) women customers the results of the study concluded that there is a statistically significant positive effect at the level of (0.01) for the dimensions of using the electronic data platform in maximizing tourism revenues, as there is a statistically significant positive effect at the level of (0.01) for the dimensions of using the electronic data platform in the dimension of employee performance improvement, and the customer satisfaction dimension. And after increasing the quality of profits, the study recommended the need to support senior management in tourism companies to use the electronic data platform, design programs to produce creative ideas in a way that contributes to maximizing the revenues of tourism companies, develop websites for tourism companies through the transition to digitization, and support senior management for research and development in companies tourist.

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