Impact of Digital Transformation Technologies on Egypt Air Sustainability

Document Type : Original Article

Authors

1 Tourism Studies Department Faculty of Tourism and Hotels Minia University, Egypt

2 Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Minia University, Egypt

Abstract

Recently, sustainability has emerged as a fundamental driving force for the aviation industry. To maintain the desired trends in sustainable aviation, the fast development of fundamentally new and innovative technology and solutions must be reviewed. This research aims to investigate digital transformation technologies and their impact on EgyptAir's sustainability. To achieve this, the study used a descriptive-analytical approach, in which a questionnaire was prepared and distributed to a random sample of 166 aviation industry professionals and EgyptAir employees, using SPSS 25.0, descriptive statistics, reliability analysis, coefficient analysis, Pearson correlation analysis, and regression analysis. The study presented many findings; the most important of these is that there is a significant, moderately positive relationship between the contributions of digital transformation technologies and sustainability efforts at EgyptAir. While regression analysis findings demonstrate that improving sustainability efforts at EgyptAir are influenced by the contributions of digital transformation technologies. The research recommended that EgyptAir should incentivize digital transformation and technological innovation through continued international cooperation.

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