-Marketing and Advertising funded by social networking and impact on The tourist sector in Jordan

Document Type : Original Article

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LUMINUS TECHNICAL UNIVERSITY COLLEGE HOSPITALITY and TOURISM SCHOOL

Abstract

This study aims to find out the effect of using electronic marketing and funded ads on the social network, in addition to knowing the level of use of electronic marketing and funded ads on the social network in the Jordanian tourism sector. This study was applied to tourism agencies in the capital, Amman only, as it used the descriptive and analytical approach. This study developed a questionnaire tool in order to collect data from the sample (123) from the owners of travel agencies, which were collected randomly by sending an electronic questionnaire to the owners of the tourism agencies. In order to achieve the objectives of the study. The necessary statistical methods were used in order to show the results, which is that the level of use of electronic marketing and funded ads on the social network in the Jordanian tourism sector in Amman was average. The results of the statistical analysis showed a statistically significant effect of electronic marketing and advertising funded through the social media network in the Jordanian tourism sector, where the impact factor was 63.4%, which is a high percentage. The study recommended several recommendations, the most important of which is working on future studies to know the impact of electronic marketing funded through social media on other sectors related to wealthy landmarks in Jordan.

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