Role of perceived value and perceived performance for the airline ticket reservation service provided to customer

The current research dealt with the topic of the role of perceived value and perceived performance for the airline ticket reservation service provided to the customer. The study, which states the first hypothesis, “there is a statistically significant effect of the dimensions of electronic airline ticket reservation services on the perceived value dimension,” and the second hypothesis “there is a statistically significant effect of the dimensions of electronic airline ticket reservation services on the perceived performance dimension.” The researcher distributed (300) survey form. The number of correct forms was (272) at a rate of (93%), on some airline customers, and the statistical program SPSS, Ver.26) was used to analyze the data of the field study. Through analyzing the forms, the researcher reached a set of results, the most important of which are: The perceived value has an impact on the customer's purchase decision for the airline ticket reservation service, and in light of the results, we recommend that attention should be paid to the level of performance that the customer realizes when obtaining the airline ticket reservation service against the cost paid by the customer to ensure customer satisfaction