Studying Halal Tourism and Hospitality (Opportunities and Challenges) in Egypt

Ammar, Salama; Kozmal, Hany Atef; Abouzied, Fatma

doi:10.21608/jaauth.2021.87468.1213

Studying Halal Tourism and Hospitality (Opportunities and Challenges) in Egypt

Document Type : Original Article

Authors

¹ Associate Professor, Tourism Studies Department, Egoth Higher Institute of Tourism and Hotels in Luxor, Egypt

² Associate prof and head department of hotel management the higher institute for tourism and hospitality management Egoth Luxor

³ Lecturer, Tourism Studies Department, Faculty of Tourism and Hotels, Luxor University, Egypt

10.21608/jaauth.2021.87468.1213

Abstract

Abstract: Halal tourism is a modern phenomenon of the growth of the halal industry. There are numerous terms showing the significance of the Islamic travel industry as Sharia Tourism, Halal Tourism, Halal Travel, or Moslem friendly destination (Abdullah, 2020). The study was made through guest questionnaire, which included a group of 17 hotels and the number of 15 tourism companies. The chosen of the hotels were due to variety of the locations. The study was conducted from September 2020 to March 2021. 140 questionnaire forms were received only 110 completed forms were valid (78.5 % response rate). The study results showed that there is a statistically significant difference between halal tourism and hospitality concerning guests’ gender. Moreover, there are statistically significant relations between halal tourism and hospitality dimensions. Also, there is a statistically significant effect of the halal tourism and hospitality dimensions at guests’ most influential factor to the guest behavioral intentions. Findings recommended that identify the characteristics of Halal tourism and hospitality as a modern concept in the field of tourism and hospitality. Adding a slogan and logo in a specific shape or drawing for the word halal so that it is placed in distinctive places in the hotel that the recipient of the service can easily see.

Keywords