Evaluating the Relationship between the Internal Marketing and the Innovative Approach and its Impact on Employee Performance in Tourism Companies

Document Type : Original Article


Tourism Studies Department-Faculty of tourism and hotels, Suez Canal University


The study evaluates the relationship between internal marketing, innovative orientation, and employee performance in Egyptian tourism companies. The practical study was conducted on a random sample of managers and employees of Egyptian tourism companies category (A). The study relied on a predesigned questionnaire to collect data, and It was analyzed by Spss V.22. The study results showed a significant positive impact of internal marketing on employee performance development through the innovation orientation. The study recommends applying internal marketing in all its dimensions in tourism companies.