The study aims to determine the impact of internal marketing practices (training - incentives and rewards - communication - empowerment - clarity of role) in developing the performance of workers in Egyptian tourism companies. The practical study was conducted on a random sample of employees of Egyptian tourism companies Category (A). a questionnaire was used to collect data, and the questionnaire was analyzed with the statistical program (SPSS V.22). The most important findings of the study are that internal marketing has a positive effect on employee performance. Finally, the study recommends that tourism companies pay attention to apply internal marketing in all its dimensions and evaluate employees' performance continuously by developing an effective evaluation system.
saadeldin, S., Abd el wahab, M., & Eid, N. (2021). The Impact of Internal Marketing on The Development of Employees’ Performance in The Egyptian Tourism Companies. Journal of Association of Arab Universities for Tourism and Hospitality, 20(2), 324-335. doi: 10.21608/jaauth.2021.52550.1110
MLA
shaimaa saadeldin; Marwaa Abd el wahab; Nevien Eid. "The Impact of Internal Marketing on The Development of Employees’ Performance in The Egyptian Tourism Companies", Journal of Association of Arab Universities for Tourism and Hospitality, 20, 2, 2021, 324-335. doi: 10.21608/jaauth.2021.52550.1110
HARVARD
saadeldin, S., Abd el wahab, M., Eid, N. (2021). 'The Impact of Internal Marketing on The Development of Employees’ Performance in The Egyptian Tourism Companies', Journal of Association of Arab Universities for Tourism and Hospitality, 20(2), pp. 324-335. doi: 10.21608/jaauth.2021.52550.1110
VANCOUVER
saadeldin, S., Abd el wahab, M., Eid, N. The Impact of Internal Marketing on The Development of Employees’ Performance in The Egyptian Tourism Companies. Journal of Association of Arab Universities for Tourism and Hospitality, 2021; 20(2): 324-335. doi: 10.21608/jaauth.2021.52550.1110
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