دراسة حول تجارب تناول الطعام في المطاعم الموسمية وأثرها على رضا العملاء: دراسة حالة الساحل الشمالي المصري

نوع المستند : Original Article

المؤلفون

1 أخصائى سياحة- الهيئة المصرية العامة للتنشيط السياحى

2 قسم إدارة الفنادق – كلية السياحة والفنادق – جامعة الفيوم

المستخلص

Restaurants seasonality occurs as cause by many reasons such as climate and weather, social customs and holidays, business customs, calendar effects and supply side constraints, and successively affects the quality of food or services. This study aims to investigate pop-up dining experiences in Egyptian North Coast and its impact on customers’ satisfaction. In order to achieve these objectives, a questionnaire form was developed and directed to a random sample of customers in Egyptian North Coast region. A total of 400 questionnaires were distributed among them; only 377 forms (94.25%) were valid. The obtained results indicated that the majority of customers were dissatisfied on the pop-up dining experiences in Egyptian North Coast. The customers as they satisfied with the service provided, they complained of the unjustified prices. In addition to that, there is a negative impact of the pop-up dining experiences in Egyptian North Coast on customers’ satisfaction. Based upon the findings, some recommendations were suggested and directed to both of stakeholders and Governmental Agencies.

الكلمات الرئيسية

الموضوعات الرئيسية

Journal of Association of Arab Universities for Tourism and Hospitality
المجلد 27، العدد 2
ديسمبر 2024
الصفحة 170-183

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