The Impact of Employees' Ideology on Shaping Guests' Mental Image about Tourism and Hospitality Services in Egypt

Document Type : Original Article

Authors

1 Tourism Hotel Department, Higher Institute for Tourism and Hotels, Luxor (EGOTH), Egypt

2 PhD in Faculty of Tourism and Hotels, Luxor University,

3 High Institute of Tourism and Hotels, (EGOTH), Egypt, Alexandria

4 Tourism Studies Department, Faculty of Tourism and Hotels, Fayoum University, Egypt

5 Tourism Studies Department, Higher Institute for Tourism and Hotels, Luxor (EGOTH), Egypt

Abstract

The aim of the present study was to evaluate the impact of the employee ideology in constituting the mental image of the guest about tourism and hospitality services in Egypt.  The target population for this study was the guests at the five stars hotels in Luxor; Alexandria; Cairo; Sharm El-Sheikh; and Hurghada. using Self-administrated questionnaires, the study was conducted from July to November 2021. The collected data were analysed using SPSS version 21. 600 questionnaire forms were received only 486 completed forms were valid (81% response rate).  The study concluded with a set of theoretical and practical conclusionssuch as: There is a statistically significant difference between the results in the variables regarding the differences between the variables of the study regarding the impact of employees' ideology on shaping guests' mental image about tourism and hospitality services in Egypt.  that identified the response of the employee ideology and its importance in illustrating the mental image of the guest about tourism and hospitality services in Egypt for stabilizing the basic impressions of the guest and hospitality and tourism employees, and the reflection of those impressions in achieving strategic success. The study recommended the emphasis on simulating the guest's mental image through programs to provide good hospitality and tourism service, in line with the importance of achieving guest satisfaction.

Keywords

Journal of Association of Arab Universities for Tourism and Hospitality

Articles in Press, Accepted Manuscript
Available Online from 04 April 2022

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