2024-03-29T02:39:46Z
https://jaauth.journals.ekb.eg/?_action=export&rf=summon&issue=26900
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The Scenes of Sefkhet-Abwy at The Temples
Noha
Hafez
Sefkhet-abwy was the alternate name of goddess Seshat. This name means “seven-horned”. This seven-pointed emblem which was appeared on Seshat’s head in most of her scenes, was the origin of the name for Seshat. Sefkhet-abwy first appeared in the reign of king Tuthmosis III (dynasty XVIII) and seemed to be more than a version of Seshat. She was the goddess of writing and temple libraries, and was known as a scribe and record keeper in ancient Egypt. This research aims to spot light on Sefkhet-abwy, her role in the temples and her relationship with the other deities.
Sefkhet-abwy
Seshat
Thoth
writing
2021
12
01
1
24
https://jaauth.journals.ekb.eg/article_187699_9a53f9ac5275b1c4a74200d4decff346.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Reused Pharaonic blocks in Cairo Islamic monuments: Part two
Haitham
Sotohy
This paper is the second part of the study of some reused Pharaonic blocks in Cairo Islamic monuments. These blocks are mostly unpublished. The studied blocks are the threshold in Khanqah-Mausoleum of Sultan Baybars AL Jashankir, the text on this block dates to the time of Ramesses IX. The second block is the threshold in Gateway of Wekala of Qusoun, the text on this block dates to the time of Ramesses II. The third block is the threshold in Ahmed Ibn Shaaban Zawia, which dates to the time of Senwosert. The fourth block is the threshold in Othman Katkhoda (Kekhya) mosque, this block was noted by Daressy, and he thought it is a part of a Saite period sarcophagus lid. The provenance of these blocks could be suggested according to the texts on each of them. According to the study of these blocks, Heliopolis is the provenance of most of them.
Pharaonic blocks
Cairo Islamic monuments
Ramesses IX
Senwosert I
Heliopolis
2021
12
01
25
33
https://jaauth.journals.ekb.eg/article_186430_c8b84bc02417a4b8b5fa2bd48f1ce07b.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Towards Best Tourism Practices for Responsible Dolphin Watching in Red Sea
Haidy
Elsehely
Egypt, especially the Red Sea, provides an ideal example of dolphin watching tourism. In Egypt, many areas involve a tourist center for dolphin watching tourism. This study aims to develop a blueprint to accomplish, in a responsible manner, the growth of this activity without harming dolphins in their natural environment and keeps them as a tourist resource. This attitude leads to achieve the benefits of dolphin watching tourism and reduce challenges. Qualitative approach was used to collect data through interviews with scuba diving instructors working in diving centers in the Red Sea. According to Egyptian Chamber of Diving and Water Sports (CDWS), there are 261 registered diving centers. A total of 30 diving centers, more than 10% of the whole population, have been interviewed. Dolphin watching areas should be permanently designated in Egypt. Therefore, an appropriate plan must be developed for their management, organization and marketing. Moreover, increasing awareness of marine environment in general and behavior pattern of dolphin in particular is intensively recommended.
Niche tourism
Dolphin Watching Tourism
The Red Sea
spinner dolphins
Responsible Practices
2021
12
01
34
48
https://jaauth.journals.ekb.eg/article_182258_6070e9b289c3c6607e6f69d8bfb618bf.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Egyptian Millennial Travellers' Willingness to Adopt and Use Travel Chatbots: An Exploratory Study
Radwa
Hamed
Purpose – This research study focuses on investigating travel chatbots adoption among Egyptian millennial travellers. The study thus attempts to find out Egyptian millennial travellers' motives for using travel chatbots, their perceptions of risks, and future use intention. Design/Methodology/Approach – An online questionnaire was developed to assess motives for using travel chatbots, perceived risks, and use intention based on several previous qualitative research studies. The survey was directed to Egyptian millennial travellers (N=241) and distributed via Facebook and WhatsApp. Findings – The two strongest motivations for adopting travel chatbots among respondents were productivity followed by curiosity. Though chatbot users did not perceive travel chatbots as risky, non-users perceived them as risky in terms of privacy and global AI-related risks. Nevertheless, both chatbot users and non-users exhibited a positive attitude towards future use intention. Practical implication – The results of this study provide travel and tourism businesses in Egypt with an understanding of millennial travellers' motives and behavioural intention to adopt new technologies such as travel chatbots. Such understanding would help businesses design and deliver quality online tourism experiences to their customers. Originality/Value – There is quite a sufficient number of studies focusing on chatbots and AI-powered conversational agents, however, research on the motives for using travel chatbots is still scarce. No previous studies discussing travel chatbots adoption among Millennials were conducted in Egypt. Thus, the study contributes to academia as it adds to the scarce research on Egyptian Millennials' travel technology use behaviour.
artificial intelligence
Chatbots
Millennials
travel
COVID-19
2021
12
01
49
69
https://jaauth.journals.ekb.eg/article_181345_130d22b838f7ff3fecb90caa68ccb5ef.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The impact of Strategic Leadership Styles on Financial Business Performance and Sustainable Competitive Advantage in Travel Agencies and Hotels: Corporate Social Responsibility as a Mediator
Raghda
Badr El-Deen
EL-Hussein
Ali
The present study focuses on one of the recent concerns in management which is Corporate Social Responsibility (CSR). As there is a relation between strategic leadership styles and CSR perceptions, this research analyzes attitudes differences of CSR dimensions by concentrating on two leadership styles, transformational and transactional, and consequently its effect on financial business performance and Sustainable Competitive Advantage. A total of 381 employees of Egyptian hotels and travel agencies were surveyed by a structured questionnaire. Accordingly, the main purpose of this paper is investigating the impact of strategic leadership styles on CSR. Moreover, investigation of the effects of CSR on financial business performance and sustainable competitive advantage in Egyptian hotels and travel agencies. In this study, a model which engaged structural equation modeling was assessed. As a study result, it is seen that transactional strategic leadership effects significantly on the CSR more than transformational strategic. On the other hand, they, through CRS, also have a significant effect on financial business performance and sustainable competitive advantage. Therefore, travel agencies and hotels managers should implement CSR in order not to be left behind and miss considerable opportunities to have sustainable competitive advantage and financial performance progress.
strategic leadership
transactional leadership
Transformational leadership
Corporate Social Responsibility
Financial Business Performance
Sustainable Competitive Advantage
Travel Agencies
Hotels
Egypt
2021
12
01
70
90
https://jaauth.journals.ekb.eg/article_186429_3e834f7f4f63f66876b569094819c715.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Exploring The Factors Affecting Low Female Students’ Enrollment in The Hotel Management Department at Governmental Universities
Mohammed
Sayed
Fatma
Abdelaal
Nowadays, there is a shortage of females with a higher level of education. Moreover, the number of female students begins to decrease as the grade level of education rises. As a result, females are still underrepresented in higher education, both as students and faculty members. Hotel education institutions are the main source of supplying qualified graduates in response to the growing demand of the industry. Recently, it has been noticed that the number of female students enrolled in the hotel management department has decreased in most Egyptian governmental universities. This study aims to explore the main factors that affect the low enrollment of female students in the hotel department in the Egyptian governmental universities. The study developed a measure of six main factors that may influence female students' choice to join the hotel management department. Only five universities were selected out of ten governmental Egyptian universities that have the Faculty of Tourism and Hotel Management. Online surveys were the best way to reach students easily, maintain social distancing and follow preventive measures against COVID-19. A scale of 19-items was developed, consisting of 6 dimensions represent the factors affecting the lack of female students' enrollment in the hotel department at the level of Egyptian tourism and hotel colleges. The results indicated that the job income dimension was the most influential factor among the universities' sample. While the job opportunities factor came in second place, followed by Socio-culture, Department image, Parental desires, and then Admission & learning was the least influencing factor.
Low
Female
Students
Enrollment
Hotel
2021
12
01
91
102
https://jaauth.journals.ekb.eg/article_185387_d45ad640b59e175af9f2011b837f802b.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The Use of Electronic Customer Relationship Management (E-CRM) Features through Hotel’ Website to Enhance Customer Loyalty and Brand Image
Yasser
Ibrahim
Tamer
Abbas
Mohamed
Kamal
Despite the tremendous importance of electronic customer relationship management (eCRM), customer loyalty, and brand image in the hospitality industry, literature has revealed limited research into this aspect in hotels. The study objectives are to explore the influence of using eCRM practices (ease of use/navigation, information quality, personalization level, payment options, site security and privacy policies, reservation and tracking, price attractiveness, and multimedia features,) to enhance customer loyalty and brand image in hotels. A conceptual framework for the study was constructed based on the pertinent literature and pilot study. The study relied on questionnaires as a tool for data collection. The survey was compiled based on previous studies, and it was distributed to hotel guests in twenty different five-star hotels in Great Cairo. The researchers distributed 400 questionnaires to a random sample of hotel’ guests in 20 hotels, 277 were valid, with an acceptable response rate of 69.25%. The valid data was analyzed through (SPSS V.25) and Structural Equation Modeling (SEM) using (AMOS V.20). The findings revealed that ease of use / navigation, information quality, personalization level, payment options, site security and privacy policies, reservation and tracking, and price attractiveness significantly impact customer loyalty in hotels. Also, customer loyalty significantly affects the brand's image. Additionally, electronic customer relationship management (eCRM) through customer loyalty significantly impacts the brand's image.
Electronic Customer Relationship Management (eCRM)
Customer loyalty
brand image
Structural Equation Modeling (SEM)
Greater Cairo Hotels
2021
12
01
103
125
https://jaauth.journals.ekb.eg/article_179778_baf977f859f430bfbbb3607e243ec421.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Al-Zahir Baybars Mosque in Qalioub, Qalyoubia Governorate: A Civilized Archaeological Study
Hind
Hassan Saad
Aisha
Abed El Aziz El Tohami
Hebatullah
Mohamed Fathy
Qaliubiya governorate is one of the governorates of Lower Egypt, and due to the spatial framework of Qaliubiya and its features in terms of location and moderate climate, all of this is of the importance of the governorate and it has gained a great position throughout the historical ages, especially in the era of the Mamluks who established buildings and facilities in it, so there were bureaus and the house of Muslims' money and others. . And at the head of these Mamluk sultans who took care of the governorate was al-Zahir Baybars, so he built canals and dams, and a large mosque was attributed to him in Qalioub, the base of the region at that time. It is likely to be built between 668-670 AH / 1270-1272 CE. The research aims to study the Baybars mosque in Qalioubia in Qalioubia governorate an archaeological, civilizational and descriptive study. The importance of the research lies in that it publishes documentation of this effect for the first time, as well as the research, provides an overview of the cultural and historical position of Qalyubia Governorate and the city of Qalioub, how to benefit from them in the field of tourism and put forward recommendations that help their development to achieve this Target. Despite the importance of this effect, archaeological studies have not previously indicated it.
Qalyubia
The ancient history of Qalyubia
Mamluk era Qalyub Mosque of Zahir Baybars
2021
12
01
126
147
https://jaauth.journals.ekb.eg/article_179726_0d26d888a3e416b0a40661e50c8e0fd4.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The Impact of Adopting Talent Management in Egyptian Travel Agents
Soha
Bahgat
Bassam
Al-Romeedy
The study aimed to assess the impact of some variables (strategic leadership, empowerment, organizational culture, psychological capital, and managerial creativity) on talent management, as well as the effect of adopting talent management on some variables (human resource agility, organizational ambidexterity, competitive intelligence, organizational sustainability, organizational reputation, and smart organizations) while exploring the mediating role of some of these variables. To achieve the aim of the study; 600 questionnaires were distributed to a sample of employees in travel agents – Category A - in Cairo, while 482 questionnaires were analyzed using SPSS V.26 and AMOS V.25. The results concluded that empowerment and organizational culture play a partial mediating role in the relationship between strategic leadership and talent management, while managerial creativity plays a fully mediating role in the relationship between psychological capital and talent management. The results also confirmed that organizational ambidexterity plays a partial mediating role in the relationship between talent management and competitive intelligence and that human resource agility plays a partial mediating role in the relationship between talent management and organizational sustainability.
Talent Management
strategic leadership
empowerment
Organizational culture
Psychological Capital
Administrative Creativity
human resource agility
Organizational Ambidexterity
competitive Intelligence
2021
12
01
148
194
https://jaauth.journals.ekb.eg/article_178099_7d0cc4d0e0b234e6640b44ad8046b022.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Evaluating The Quality of Graduates of Advanced Technical Tourism Secondary Education and Its Relationship to the Requirements of work in Tourism Companies in the Delta Region
Ashraf
Elsafory
Walid
Sayed Amin
Tharwat
Ali El Deeb
Tourism education contributes to the development of the tourism industry, by providing human resources capable of meeting the requirements of that industry, and the research aimed to assess the ability and competence of graduates of advanced technical high schools for hotel affairs and tourism services in the Delta region to work in the tourism industry by submitting proposals to develop outputs Technical technical education in tourism and hotels, and the research was based on the descriptive and analytical approach, and the questionnaire was used as a tool to collect the study data, through a random sample of tourism companies managers in the delta region, using the program (SPSS, V. 24) to analyze the data. The research reached many results and recommendations.
quality assessment
Tourism Technical Education
Tourism Companies in the Delta Region
2021
12
01
195
210
https://jaauth.journals.ekb.eg/article_182430_d0398d8ccd151bc8c45553e89f98c10e.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Development axis of the Suez Canal and its role in attracting tourism investments: An Applied to Ismailia governorate
dina
ahmed abd elsalam zaid
Nevien
Eid
Rasha
Khalil
The study aims to shed light on the importance of the new Suez Canal axis development project and determine its role in providing security, political, economic, and development stability. The study showed the planned tourism investments in the Suez Canal region. Emphasis was placed on evaluating the tourism product presented in Ismailia Governorate as one of the most critical areas overlooking the Suez Canal axis using the SWOT analysis model for the internal and external environments, and a matrix of alternative strategies was proposed using TOWS analysis to advance the tourism product in the governorate by choosing the appropriate strategy from among the proposed strategies to be applied to attract tourism investments to the province
New Suez Canal
Ismailia Governorate
Development
2021
12
01
211
228
https://jaauth.journals.ekb.eg/article_178861_eb69d84e15a6faf5a806716e6e68eb2f.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The Effect of Viral Marketing on the Purchase Decision of Tourism and Hotel Services
amira
Elnady
Mahmoud
Ahmed Mohamed Saleh
Rania
abouelenien
The current study aims to identify the effect of viral marketing on the purchase decision of tourism and hotel services. Viral marketing includes marketing tools represented in viral advertising campaigns, opinion leaders, "influencers", incentives, and electronic publishing media. To achieve this goal, a questionnaire was designed and distributed to a random sample of customers in some five-star hotels in Sharm El-Sheikh. The total number of forms distributed was (900) with (30) forms inside each hotel, of which (688) were (76.4%) is valid for statistical analysis. The results of the field study concluded that most of the peoples opinions of the study sample agreed upon three elements of the viral marketing tools that affect them with regard to the decision to purchase the hotel tourism product represented in “incentives, electronic publishing means, and viral advertising campaigns”. The results also revealed the positive impact of viral advertising in terms of message content, mental image, an advertising medium, and stimuli combined in influencing the purchase decision. The study recommended the adoption of viral marketing tools in tourism and hotel companies that may affect people's purchase decisions and employment by broadcasting the viral advertising campaign as being less costly and more successful.
Viral Marketing
Viral Advertising Campaigns
Purchase Decision
2021
12
01
229
243
https://jaauth.journals.ekb.eg/article_183469_2175a39c57499358890e402f24a06643.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
Organizational learning practices in Egyptian hotels and their impact on organizational commitment of employees: An Empirical Study
Ahmed
Elnagar
Mohamed
abd Elaziz sayed ahmed
Organizational learning practices (OLP) represent an urgent strategic necessity for the progress and continuation of the organization, as it contributes decisively to dealing with change, creates opportunities for sustainable competitive advantage. OLP is an effective tool for achieving employees' goals in obtaining reward or authority; Therefore, the research aims to discover the relationship between OLP practices and organizational commitment (OC) of employees, and measure the potential impact of these practices on OC of employees by using a questionnaire as the main tool for collecting primary data and directed to a random sample of employees in the hotels. The data obtained were analyzed using SPSS V25. The results indicated that there is a significant correlation between OLP and OC of employees and OLC had a positive effect on OC of employees. The research recommends that Egyptian hotels pay attention to consolidating OLP, as they have a positive impact on enhancing OC of employees through the generation, acquisition, and sharing of knowledge among employees; The necessity of holding training courses for both managers and employees to improve learning and participation systems, and to encourage discussion and dialogue, which in turn develops the affective commitment, normative commitment, and continuous commitment.
Organizational Learning Practices
organizational commitment
Egyptian Hotels
2021
12
01
244
266
https://jaauth.journals.ekb.eg/article_165223_081ee39b3ca3ed0e3fd3ab0700f4a5b4.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The role of Entrepreneurial Orientation on Competitive Advantage in Egyptian Hotels
Mohamed
Shoaib
The research seeks to identify the role of entrepreneurial orientation in achieving competitive advantage in Egyptian hotels by using a questionnaire form as the main tool for collecting primary data and directed to a random sample of employees in the hotels under study. The data obtained were analyzed using SPSS V23. The results showed that a variation in the relative importance of the dimensions of the entrepreneurial orientation and competitive advantage in hotels. There is a significant correlation between it; entrepreneurial orientation had a positive effect on achieving competitive advantage. The research recommends hotels to apply the concept of entrepreneurial orientation to achieve competitive advantage through continuing to provide adequate support for creative activities, working to implement new ideas that would meet the needs and desires of customers; encouraging the hotel management staff to engage in activities that exhibit a high degree of risk, allowing them to experiment, and giving them opportunities to learn from their mistakes.
entrepreneurial orientation
Egyptian Hotels
Competitive advantage
2021
12
01
267
282
https://jaauth.journals.ekb.eg/article_154252_1a247e440dad3b2d57ac8187aa9a6701.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2021
21
1
The Mediating Role of The Job Competencies Map in Determining the Relationship Between Internal Marketing and Creative Behavior of Employees: Applying to Some Five-Star Hotels
Ali
El Sayed Shehata
Sameh
Fayyad
This study aims to determine the role of job competencies as a mediating variable in improving the relationship between internal marketing practices as an independent variable and the creative behavior of workers as a dependent variable of the study. The research was applied to a random sample of managers and supervisors in the following departments (human resources; training; public relations; front offices; food and beverages; sales). In five-star hotels and resorts in Cairo and Sharm el-Sheikh. A questionnaire form was used to collect the research data. Data were analyzed using the statistical program Smart (PLS3) version (V.3.2.7). The study reached some results, the most important of which is the positive impact of hotels' pursuit of the internal marketing strategy, as the success of applying internal marketing mechanisms in improving job competencies will have a great and strong influence on developing the creative behavior of hotel workers. The study recommends that hotel administrations should implement internal marketing programs that are concerned with identifying the job competencies required in the human resources and working to develop them continuously while motivating employees to present creative ideas and creative performance at work.
Internal marketing
empowerment
Job competencies
personality traits
Creative Behavior
2021
12
01
282
306
https://jaauth.journals.ekb.eg/article_136514_10be389f899b68cc9af6344a3c178a4c.pdf