2024-03-29T00:54:49Z
https://jaauth.journals.ekb.eg/?_action=export&rf=summon&issue=13821
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Study Concerning the King QAj-a of the 1st Dynasty
Habiba
El Menyawy
According to the archaeological documents and historical resources, on which Ancient Egyptian history depended that the king QAj-a is the 8th and the last king of the 1st Dynasty. He may reign 26 years. The parents of the king QAj-a are unknown, but it is thought that either his predecessor aD-ib or smr-xt was his father, since it was tradition to leave the throne to the eldest son.The architectural buildings of the king were numerous in contemporary tombs, whether his tomb in Abydos, his tomb in Saqqara, tombs and monuments of the noble of his period. several stone vessel inscriptions and numerous ivory tablets dating to his reign also mention only typical arrangements, such as depicting and counting burial offerings and personal possessions of the king. Despite QAj-a’s long and prosperous reign, evidence shows that after his death, a dynastic war between different royal houses began over the newly empty throne. The research aims to study the most important works of the king QAj-ain Ancient Egypt; study his most important monuments; shed light on the end of the first dynasty.
QAj-a- King- First Dynasty
Jar Sealing- Saqqara
Abydos
Labels
Tablets
Mastaba
2019
12
01
1
14
https://jaauth.journals.ekb.eg/article_91937_1e11d14c12d93d66e41768c864838a36.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
The Deity Shemaa-nefer “Sma nfr” at Esna Temple
Mofida
El Weshahy
Noha
Mohamed Hafez
Shemaa-nefer is the crocodile god who was mentioned at Esna Temple as “the son of goddess Neith”. His name means “the long and the good god” which agrees with the main figure of the god more than “the southern beautiful”. Shemaa-nefer was not only sacred at Upper Egypt. His name was found among the deities’ names “Semenouphis, Samanouphis” in some of the Greek texts from the 2nd and 3rd centuries. His name appeared on one of the papyrus which was found at Elephantine. Another papyrus found at Esna mentioned the deity’s name, but it is now in Chicago[i]. This research aims to; (1)shed light on the deity Shemaa-nefer; (2) study the role of Shemaa-nefer at Esna; (3) study the relationship of Shemaa-nefer with the other deities.
Shemaa-nefer
crocodile
Esna
Neith
2019
12
01
15
31
https://jaauth.journals.ekb.eg/article_91938_77a32ac011ed2c755f032ab8b6467f3c.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Transporting the deceased by the wheeled cart in the Greco-Roman Tombs
Wahid
Omran
This paper discusses the process of transporting the mummy of the deceased to his tomb in the Graeco- Roman period, through only the scenes which are depicted in the tombs of the Graeco- Roman period in Egypt. It investigates the arrangements and activities of this first important step for the transfiguration of the deceased in the hereafter. The wheeled cart is the main transportation mean of the mummy in the Graeco- Roman tombs, therefore, the paper studies and analyzes also the depictions of the transportation scenes in the tombs, and the model of the transporting cart.
the deceased
the mummy
the funeral
the afterlife
2019
12
01
32
49
https://jaauth.journals.ekb.eg/article_91940_b4d98ee4f81d806717fb298c878cc54b.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Remarks on the Text of Seti II at the solar court of Luxor Temple
ABOU EL-NOUR
AHMED
Faten
Elelemi
Mofida
El Weshahy
Many texts of King Seti II at Luxor Temple had been published before.[1] Until recently, only Kitchen presents a hand copy,[2] then very little parts of our concerned text had been published in scattered and very incomplete forms without transliteration, translation, and comment. It is hoped, therefore, that the present research will be a step forward to make available the text in its complete form with transliteration, translation, and comment, and to put the text in its historical context. The research aims toStudy the text of king Seti II at the solar Court of Luxor Temple; to analyze the intended text; to Comment on the intended text and put it in its historical context
Seti II
solar court
Luxor temple
2019
12
01
50
54
https://jaauth.journals.ekb.eg/article_91941_9c4b485a99974dad79f4fb5c5879f966.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Exchange Rate Volatility and Tourism Stock Prices: Evidence from Egypt
Nagla
Harb Sayed Ahmed
Tourism is a key stimulator of economic growth and foreign currency in Egypt. As an export sector, it could affect and be affected by changes in exchange rate. This paper investigates the dynamic relationship between exchange rate and tourism stock prices and examines the effect of exchange rate volatility on tourism stock prices in the Egyptian Exchange (EGX). Exchange rate is proxied by the USD/EGP official values. Granger causality test and ARCH/GARCH models are employed. Results provide an evidence of a unidirectional causal relationship between the tested variables from exchange rate to tourism stock price. The estimations of the GARCH model reveal that exchange rate variance accelerates stock price return variance, and depreciation in the EGP against USD enhances tourism stock performance. Findings provide decision-makers, financial managers, and investors with a better understanding of how exchange rate volatility affects the stock performance of tourism companies in the EGX, and offer researchers new directions for future research.
exchange rate
tourism companies
Stock price
GARCH
Egypt
2019
12
01
55
68
https://jaauth.journals.ekb.eg/article_91944_ade345d91abdff663561a1449c69d583.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
An Experience of Presenting Cultural Attractions and Tourism Services Using Google Maps Technology in Matrouh Governorate, Egypt
Basem
Harede
Wessam
Fekry Ibrahim
This study explores the experience of implementing digital maps through utilizing Google Maps and Geodatabase Technologies to create for the first time an Interactive Digital Tourist Map for one of Egypt's interesting destinations, Matrouh Governorate. This digital map, as expected, will give more visitors the ability to explore deeply the area and make their visit more enjoyable. Data was collected through official documents and reports about the area of study, then it was digitized using mapping technology. The results are presented through a main digital map that illustrates the natural and cultural attractions as well as other tourism sites and services across the Governorate as an initiative from the researchers to promote tourism in Matrouh within national and global scale.
Interactive maps
Matrouh Governorate
Heritage Tourism
Tourism technology
Interactive devices
2019
12
01
69
81
https://jaauth.journals.ekb.eg/article_92000_d4aaa6a0b92566f821a65e7950158008.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Human Resources Capacity Building in Accessible Tourism in Egypt
Meril
Ibrahem Moris
Heba Allah
alakhras
Neveen
Galal Eid
Mohamed
Higazy
This research aims to evaluate the existing awareness and attitudes of tourism staff towards Accessible Tourism and underline the urgent need for training on Accessible Tourism since awareness and training are the most effective means of changing attitudes. Reviewing the literature revealed lack of awareness of Accessible travel in addition to negative attitudes of human resources towards this tourism. Data were collected through semi-structured interviews with different stakeholders related to Accessible Tourism issue. This is followed by a questionnaire to human resources in travel agencies and hotels. This research contributes to improving the quality of the experience of People with disabilities and seniors in the Egyptian context.
Accessible Tourism
Attitudes
Awareness
Human Resources
2019
12
01
82
89
https://jaauth.journals.ekb.eg/article_92004_b5cb8449a0c75090a06487146c27bc9c.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Assessing the Application of Corporate Social Responsibility in Egyptian Travel Agencies
Takwa
Mohamed Essawy
The concept of social responsibility emerged to promote a more socially responsible, moral and ethical model of marketing and management. It is an approach that adopts a holistic, integrated view of marketing, considering social equity, environmental protection and economic livability (Maclaran and Parsons, 2009). Companies are aware that sustainable business success and shareholder value cannot be achieved solely through maximizing short-term profits, but instead through market-oriented responsible behavior. In this context, an increasing number of tourism companies have accepted a culture of corporate social responsibility. Tourism has a significant environmental, social and human impact. So it is hardly surprising that the concept of corporate social responsibility (CSR) should have been to bear, especially in the context of responsible and sustainable tourism (Brown and Hall, 2006). Corporate social responsibility aims at recognizing and responding to evolving forms of accountability between the organization and its stakeholders (employees, customers, government, business partners, and local communities). The past few years have seen a steady growth in the claims of adopting the principles of CSR as a new approach which has led to the creation of many initiatives to address concerns such as environmental conservation, social issues - such as poverty reduction and local and community economic development ……etc- and companies' responsibilities towards their employees. Promoting growth that respects culture and environment and supports the well-being of local communities is a crucial issue for the evolution of modern tourism. This requires the increase of awareness and the adoption of responsibility behavior by tourism businesses. Although there are opportunities as well as challenges to adopt CSR strategies in tourism business scale, there is a lack of awareness in Egyptian travel agencies of the meaning, principles, importance, requirements and activities of its applications. Thus, there is a need for tourism industry to be more aware of the meaning of CSR, its principles, benefits and its requirements to move the agenda forward (Momtaz, 2008). This research aims to; 1- Highlight the importance of the application of corporate social responsibility in the tourism sector. 2- Identify the practices of CSR in tourism companies.3- Determine and analyze obstacles for the application of CSR in the Egyptian tourism sector 4-Assess the application of CSR in tourism companies to set recommendations to fulfill the effective application to CSR.5- Provide suggestions for a successful implementation of CSR in Egyptian travel agencies. It is concluded that although most tourists make purchasing decisions based on such factors as price, weather, type and range of facilities and quality, more and more tourists are also concerned about the ethics of travel and more likely to book a holiday with a company that has a written code guaranteeing good working conditions, protection of the environment and support of local charities in the tourist destination. The lack of CSR awareness, the absence of governmental support to adopt CSR programs, the lack of the budget that is needed for its activities, rare of experts in CSR field and the disbelief of the management in CSR importance and benefits were considered to be barriers that affect CSR engagement in tourism companies.Field study indicated that Egyptian travel agencies tend to take some form of corporate social applications but they are not familiar with the real meaning of this term and its practices
Corporate Social Responsibility (CSR)
Responsible tourism
Sustainability
Sustainable Marketing
2019
12
01
90
109
https://jaauth.journals.ekb.eg/article_92261_ec1d048797deab3aef7365691c2b3f32.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Archaeological artifacts at Mahmoudiyya Mosque (975 AH / 1568 CE)
Medhat
El Sayed El Morshedy
Boussy
Zidan
Radwa
Omar
Mahmudiya Mosque had once enclosed several monumental artifacts. Some of which are still standing like Dikka al-mubaligh, and the pulpit "Minbar". Other artifacts were transferred to the Museum of Islamic Art in Cairo like the main entrance's wooden shutter. other artifacts had been lost, like the wall's wooden – clock and the original recital seat "Dikkat al-muqri", which were once present according to ancient references, and the Mosque’s old plate. This paper aims at shedding light on these monumental artifacts, in an attempt to return back the lost artifact and the replaced ones as well. Another reason is to attract attention to the artifacts that suffer from biological insect damage as the Dikkat al–Mubaligh, and the ones that had been badly affected with rust accumulation on their surfaces, such as the iron and brass grilles that coat the mosque's lower windows. Furthermore, this paper illuminates the significance of restoring the damaged upper roundel windows "quamariat" inside the mosque –as possible-to their original structure.
Al-Mahmudiya Mosque؛ Dikkat al-Mubaligh
Dikkat al–Muqri؛ pulpit "Minbar"؛ Wooden-clock
2019
12
01
110
123
https://jaauth.journals.ekb.eg/article_92264_595d37420a2bf2a00ea9ad3a3fdf7105.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
The impact of creative marketing elements on the market share of travel agencies in canal cities
Heba Allah
alakhras
The research aims at highlighting the impact of creative marketing elements on the market share of travel agents in canal cities. The field study was conducted by distributing questionnaires to a sample of Egyptian travel agencies class "A" in canal cities. The results indicated that creative marketing is one of the most important modern styles that must be followed to achieve Excellency and gain customers satisfaction and their loyalty increase market share. the study recommends to enhance the concept of creative marketing and create new services to be distinguished from competitors.
creative marketing
creative marketing dimensions
Market share
2019
12
01
124
134
https://jaauth.journals.ekb.eg/article_92266_056ca7397dc13e6f97b47e2301460922.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
The Role of Virtual reality in promoting tourism movement to Egypt
Asmaa
Salma
Marwa
Abdelwahab
The research aims at highlighting the technology of virtual reality and its application to information technology, and determining the obstacles facing applying it according to travel agencies point of view. The results of analyzing the questionnaire indicated a positive relationship between applying virtual reality technology and increasing the number of tourists who visit Egypt and this by turn will help promote tourism in Egypt.
Virtual reality
tourism promotion
Information Technology
2019
12
01
135
146
https://jaauth.journals.ekb.eg/article_92267_c43be4a3d9b05fca17dd9711303a5825.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Geo-tourism and mechanisms of developing Geopark in Egypt as pplyied to The White Desert protected area
Doaa
Fathi Ali
Egypt has own many elements of natural and human tourism attraction that qualify it to be one of the first tourist countries in the world, and Geo tourism is one of the most important tourism patterns based on the principle of sustainability , There are many natural reserves in Egypt that contain rare geological formations and structures, the most important of which is the White Desert protected area at Farafra within the Western Desert. The idea of research in studying the tourism potential of the reserve, which qualifies it to be present under the umbrella of UNESCO as the first Egyptian geo park and to adopt a sustainable environmental marketing pattern for it. The study aimed to identify the Geo tourism, the Geo parks and the criteria for joining the global network of geological parks also, the most important economic and social benefits of exploiting this pattern. The study recommended the need to intensify efforts by the responsible authorities to provide all services that do not conflict with the nature of the place and preserve its identity, increase awareness campaigns for visitors, provide guiding signs inside the reserve, preserve the absorptive capacity of the place, and make tourist advertising comparable to the global importance of the place.
Geo tourism
Geo parks
Protected Area
white desert
2019
12
01
147
156
https://jaauth.journals.ekb.eg/article_92268_9f4b2cecf9a1993fa3c476fc51e27730.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies
Safaa
Mohammed Hassan
Rasha
Khalil
Asmaa
Salma
The study aims at indicating the effect of using a balanced Scorecard on enhancing the competitive advantage in tourism companies. "A" questionnaire was directed to tourism company’s category A to examine hypotheses of the study. The main results of the study show that there is an abstract effect of the balanced Scorecard dimensions on enhancing the competitive advantage of tourism companies ,The study recommends that it is necessary for the high administration Egyptian tourism companies to adopt the administrative methods in evaluating the performance, and to include it among its plans and policies to make use of companies experiments that applied the balanced score card .
Balanced Score Card
Competitive advantage
tourism company
2019
12
01
157
172
https://jaauth.journals.ekb.eg/article_92269_8465987652a3bc64f7dded3f9161aeb8.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
Developing training and qualification systems for airline workers to achieve a quality career
Nermen
Elhattab
Purpose – This paper aims to evaluate the current status of training systems decided by international civil aviation organizations for the purpose of indicating the extent of their effectiveness in achieving the Quality of Working Life in airlines and air hospitality, and then to present a proposed scenario that modifies this situation in favor of increasing employee satisfaction rates. Design/methodology/approach- The Evaluative Descriptive Research was used in studying the current status of training systems at Egypt Air, and using the Deductive Method to design a proposed concept that would achieve a Quality of Working Life. Findings –The study came to accept the hypothesis that the proposed perception that is based on amending the current status of training systems works to achieve a Quality of Working Life with a large confidence rate and an explanatory force approaching 99% based on the responses of the research sample.
training systems
Airlines
ICAO
Quality of working life
2019
12
01
173
192
https://jaauth.journals.ekb.eg/article_94937_1cb0d760adfd318170dea1b388889de1.pdf
Journal of Association of Arab Universities for Tourism and Hospitality
1687-1863
1687-1863
2019
17
2
The reality of using the five dimensional model to drive change in hotels Applying to five-star hotels in Luxor
Mohamed
abd Elaziz sayed ahmed
Rania
Elsayed Ibrahim abouelenien
This study aims to identify the reality of using the five dimensional model (priorities, people, process, and proof) to drive change in the five and four star hotels in Luxor. To achieve this goal, the researchers designed a survey form that was distributed to a sample of managers and hotel workers in order to get to know their views on the dimensions of leading the change. The results of the field study showed that the majority of the study sample was consistent in only two elements of the change leadership model represented in "purpose and people with a similar arithmetic mean 2.5", and the results were neutral to what are in three elements of the change leadership model represented in "priorities and proof with an arithmetic average" 2.2 and operations with a mean of 1.9.
purpose
Priorities
People
Process
and roof
2019
12
01
193
204
https://jaauth.journals.ekb.eg/article_94928_61cb6d1637a6941563b30f0aeef4a145.pdf