Journal of Association of Arab Universities for Tourism and Hospitality - Articles List

Author = Batikh, Hamad ali

An Embodied Cognition Approach to AI Adoption in Hospitality: Integrating Sensorial Perception, Emotional Activation, and Behavioral Outcomes

Volume 28, Issue 2, June 2025, Pages 231-255

Hamad ali Batikh; Wael. Mohamed Abdelnaby

The Role of Viral Marketing Strategies in Enhancing Hotel Reputation and Revenue

Volume 28, Issue 1, June 2025, Pages 362-380

hamad ali battikh

Journal of Association of Arab Universities for Tourism and Hospitality

Journal Archive

Volume 29 (2025)

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Volume 27 (2024)

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