Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency

Document Type : Original Article

Authors

1 Hotel Management Department - Faculty of Tourism and Hotel Management - October 6th University

2 Hotel Management Department - Faculty of Tourism and Hotel Management - 6 October University

Abstract

The purpose of this paper is studying the effectiveness of using smart phones Apps on raising hotels’ occupancy and operations’ efficiency at five-star hotels at the Red Sea, Egypt. Data were collected via a semi-structured questionnaire addressed to hotels’ general managers, director of sales and marketing and E-marketing managers, The research focused on a sample of hotels’ local chains in Red Sea, Egypt.

Keywords

Journal of Association of Arab Universities for Tourism and Hospitality
Volume 15, Issue 3
December 2018
Pages 111-116

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