A Qualitative Exploration of Jasmine Harvest Wellness Tours in Egypt

Document Type : Original Article

Authors

Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University, Alexandria, Egypt

Abstract

This exploratory study aims to examine the participants’ jasmine harvest experiences and study the potential of harvest wellness tours in enhancing farm visitors’ well-being. Qualitative data were collected through participant observation, semi-structured interviews and netnography. The study findings indicate a generally positive attitude toward jasmine harvest experiences among Egyptian farm visitors. The findings also revealed that the participants were more influenced by push factors than pull factors. The results showed that experiencing new things, mental relaxation, improving health and psychological well-being and escaping city life were the most common motivations for participating in jasmine harvest tours. Since the jasmine harvest experience was found to encompass all four dimensions of well-being, it is possible to conclude that jasmine harvest tours could enhance general well-being. Overall, the study at hand contributes to existing agritourism and well-being literature by presenting new perspectives on well-being through jasmine harvest wellness tours. The study also provides managerial implications for farm managers and local tourism authorities.

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